Also In This Issue:
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| A Message from Theresa Regli |  |
| Molecular clients, partners and friends,
Welcome to the latest edition of Molecular’s E-Business Advisory Newsletter. This month, we’re focusing on one of the fastest growing areas of our business – Content Management. |
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| Investment in content management solutions continues to rise, and early in 2006 many of our clients and prospects came to us ready to take their content management strategy to the next level. What does that entail, you may ask? Content management is no longer just a means to capture, manage and publish content, nor is it simply a piece of software. Rather, content management has become the indispensable lifeblood of the customer experience – the means by which the right content is delivered to customers at the ideal moment of their interaction with your business. CM is an enterprise challenge that involves product data, customer information, unstructured content, and many other moving parts. Investing substantial dollars in portal solutions or customer experience design will amount to sub-optimal returns if the content to support them isn’t optimally managed and delivered. Content modeling, categorization and meta data must support both business goals and customer needs. Over the years, we’ve worked with clients such as Analog Devices, Hewlett-Packard, Harvard Business School Publishing, ComputerWorld, Blue Cross Blue Shield of Massachusetts, Colliers International, MFS Investment Management and Genzyme Corporation to optimize their content strategy, process and delivery. We also relish in the opportunity to join our colleagues, partners and clients at leading industry conferences, and last year we met many of you at shows such as KM World, the Gilbane Conferences on Content Management, and the AIIM Expo. We hope you’ll join us at these and other events in 2006 as well – be sure to see the events section of the newsletter for more details. I’d love to hear from you at any point, to discuss content management or any of your business challenges. Don’t hesitate to send me a message. Regards, Theresa Regli Molecular, Inc. 617.218.6500 | |
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