Kevin Sardinha, Senior Digital Strategist | Data & Analytics Practice Lead

As an experienced management consultant, Kevin Sardinha brings over 13 years of experience to his roles as Practice Lead of Molecular’s Data & Analytics group and Senior Digital Strategist within the company’s Strategy & Insight’s group. Since joining Molecular in 2006, Sardinha has been able to leverage his experience across several industries, including financial services, pharmaceutical, telecommunications, and government, to provide high impact digital strategies and measurement solutions that drive customer adoption, brand performance and positive financial contribution. He has worked directly with  clients such as Nikon, adidas, Reebok, and Perkin Elmer.

As the Data & Analytics Practice Lead, Sardinha is focused on creating and implementing measurement strategies that turn data into valuable and actionable knowledge for Molecular’s clients. His team is constantly researching new methods for integrating, analyzing, and presenting data from all interactions and experiences including those that are bought (online and offline media, etc.), owned (company web sites, stores, etc.) and earned (social media, etc.).

Prior to Molecular, Sardinha was a Senior Business Analyst / Project Manager within Keane’s Architectural Service group. He also held several strategic and business analyst roles at companies such as One to One Interactive and Exchange Solutions, where he focused primarily on developing customer management strategies and economic models for large financial service clients.

Kevin Sardinha has a B.S. in Accounting from Bentley College and a M.B.A. from the F.W. Olin Graduate School of Business at Babson College.