EY Insight Draws Gen Y-ers into the World of Ernst & Young

New Careers Site Makes the Job Search Personal

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The transition from college to career can be both exciting—and overwhelming— for 20-somethings. What company offers the best opportunities? Will that company provide a good “fit?” What it is really like to work there? Ernst & Young (EY) set out to create a careers site that would remove some of the question marks.

Gaining an Edge in Recruiting

To breakthrough to the best talent, EY knew it had to differentiate itself
from the competition, boost the “wow” factor on its careers site, and find
a compelling way to connect with tech-savvy Gen Y-ers. To make this
happen, the company collaborated with the creative experts of Molecular.

Molecular Helps EY Keep it Real Molecular tuned right into EY’s target audience—a generation that learns
and communicates through social networking sites. For EY to connect
with this audience, it was essential for the company to share honest
insights that paint a true picture of the EY work environment. By working
together every step of the way, EY and Molecular brought to life an
interactive careers site that helps Gen Y-ers get to know EY on a more
personal, firsthand basis.

The Opportunity to Step Inside EY's Shoes Molecular’s experts exceeded EY’s expectations, developing three out-of-
the-box concepts. “EY 360°” leverages rich Internet applications and
full-screen video to help students gain a more personal, interactive view of EY’s diverse staff. “Picture Yourself” provides a dynamic, interactive tool
where they can explore EY career possibilities in a fun and informative way, view a range of practices, and get a better sense of which practice offers the best fit. For students with pre-interview butterflies, “Interview Insider” is a one-stop shop for interview resources, tools, and video tips from EY people.

Putting a New Face on a Trusted Name EY’s new careers site uses bold, engaging creative and interactive
features to help the target audience experience the real EY. As a result,
the company has a powerful recruiting tool, while college grads have an
engaging way to find out if EY is the right place to launch their career.