adidas miCoach Gives Everyday Runners the Elite Treatment

The Future of Personal Training.  Smart and Simple.

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What do the world’s elite runners have that the average runner doesn’t? Aside from genetic gifts and more time to train, the answer is simple: great coaching. If every runner had access to superior training, imagine what they could accomplish. And, really, isn’t fitting running into a busy lifestyle just as important a goal as making running your life? adidas certainly thinks so. That’s why they set out to build a groundbreaking training system: adidas miCoach.

In an unprecedented combination of customization and innovation, adidas sought to connect with each runner’s experience by combining a heart rate monitor, stride sensor and real-time, voice-narrating mobile phone. But what was missing was a system for connecting and interacting with all of these elements; an interactive Web application that let runners really get coached by miCoach.

Molecular Laces Up.

To capture the pulse of runners around the world, adidas needed more than a traditional interactive agency—they needed Molecular. Our team stepped in to understand and interpret what adidas was striving for: a holistic concept that provides a complete picture of an athlete’s running goal in one easy-to-use and technologically advanced system. We hit the ground running – digging deep into the minds, the goals and the behaviors of the target audience.

Flash and Flex to the Finish Line.

Guided by these insights, Molecular went to work using both high-impact design and the latest Flash and Flex technologies. Our solution? A “mission control” where each runner can set a goal, receive a personalized plan, monitor their progress over time, and fi nd the encouragement they need to cross their own personal finish lines. An athlete interacts with the system just the way they would with their own elite trainer and, in turn, becomes that much more passionate about the adidas brand.

Extraordinary Advances in Every Leg of the Race.

adidas and Molecular continue to concept and create newer, even more exciting applications and evolutions. Already one of the most cutting edge destinations on the Internet today, miCoach.com will continue to improve, evolve and innovate to ensure that every runner has the opportunity to find the elite runner within. To view the online application, visit www.miCoach.com.