Analog Devices
How to Increase the Speed of Publishing? For ADI, it was the $750,000 Question
Analog Devices’ (ADI) Internet channel was made up of 15,000+ pages
of product data and other information. With the majority of content hand-authored
by various business unit owners, ADI needed to increase the
speed of publishing to the site and reduce its costs to do so. The company
also needed to better manage the content to improve the quality of ADI’s
communication with customers, partners and others.
With Usability Testing, Analog Devices Positions it Web site for a Global Marketplace
Analog Devices, Inc. (ADI), the global leader in high performance signal
processing solutions, operates localized web sites in countries around
the world. Upon learning that their web sites might not be supporting the needs of local markets, ADI engaged Molecular to validate their design decisions
with customers and non-customers across the globe and uncover
any opportunities for future site enhancements.
