BRITE '08 Conference and CMO Summit to be held February 7 - 8th at Columbia University in New York City

The Center on Global Brand Leadership at Columbia Business School is pleased to host the 2008 BRITE conference and CMO Summit on branding, innovation, and technology. The conference will take place February 7-8, 2008 at Columbia University in New York City.

BRITE ’08 will bring together big thinkers from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

Topics include: social networks, user-generated content, viral campaigns, B2B branding, driving innovation inside and outside the organization, ROI for online marketing, TV 2.0, online content platforms, brands that thought big in 2007.

Molecular’s Yuval Zukerman will participate in the following panel discussion, “Building Brands in Interactive Media: Engagement and ROI in Gaming, Mobile, and the Web.”

Friday, February 8
10:30-11:15 a.m.             

Panelists:
Yuval Zukerman, Consultant, Engineering, Molecular
Andrew Miller, CEO, Quattro Wireless
Carol Koh Evans, General Manager, Massive