AMA Silicon Valley Chapter Thought Leadership Event to be held on August 20th in San Jose, California

Each month the Silicon Valley chapter of the American Marketing Association hosts an intimate educational event for its members where presenters from renowned firms around the country come to present their experiences and expertise in the world of marketing.

Molecular’s Evan Gerber, Principal Consultant, Experience Design, will be presenting, “Riding into the Wild West of Mobile Usability and Web Design.”

As the mobile Web matures, we see more and more people running around airports with their mobile devices in hand, searching for hotel rooms, reading the news, or just playing video games. People are more connected with their mobile phone today than any other electronic device they use. What was once a nice-to-have is now the norm, and is quickly becoming an integral part of our culture and society. But how do you connect with users through mobile web sites and create exceptional experiences that are both functional and captivating?

Usability expert, Evan Gerber, will be presenting industry experience, examples and statistics to help attendees understand what users expect from their mobile web applications, identify common usability mistakes, and recognize emerging design patterns in the mobile Internet. This presentation will discuss the impact for companies seeking to promote their brand on the mobile web. Evan will share his personal insight the future of the mobile web and how you can improve you mobile marketing success.