The CEO Club of Boston

March 15, 2007 Membership Meeting

The Chief Executive Officers' Club of Boston is a non-profit organization that creates a nurturing environment for CEOs dedicated to improving the quality and profitability of their enterprises through shared experience and personal growth. This group provides opportunities for CEOs of businesses, with a minimum of $2 million in annual revenue, to expand their network of CEO contacts and receive information that could prove critical to their organizations. Each month, the CEO Club presents its membership events where they can gain insights from each other, share relevant information, and hear from speakers, panels, and roundtables on current topics critical to their businesses. These events provide our members with critical, up-to-date information to help them become more successful leaders and run more profitable organizations.

Howard Kogan, President, Molecular will be presenting, “Harnessing New Digital Marketing Technologies: How to Build Creative and Engaging Online Customer Experiences”.

In the pendulum of control, the power has shifted to the customer and it will likely never return to the marketer, not in 2007 and not ever. Today, technology gives customers control to determine what messages they will listen to and when they will listen.

The days of the one-sided, marketing “conversation” are over. During this presentation, Howard Kogan, President of Internet design and consulting firm, Molecular, will share his insight on this changing digital world. He will explore why marketers must learn to adapt and engage in dialogue with their customers to be successful, as well as provide tips and suggestions on creative and valuable ways to engage consumers. He’ll delve into issues such as accountability and effectiveness – and how to accomplish these in the new customer dominated marketing environment. Attendees will learn new ways to measure and optimize the effectiveness of the customer engagement. Also, he’ll discuss the importance of recognizing individual preferences, making it critical to target customers effectively and to ensure they measure actions by customers, not just the volume.