The Mobile Upfront Conference to be held March 16th in New York, NY

Mobile has arrived. It is the new battle ground for media; share of mind; and share of wallet.

And with its emergence comes the first-ever Mobile Upfront.

The Upfront is 2010’s quintessential thought leadership showcase offering senior advertising & media industry leaders actionable insights on “All Things Mobile.” Join us in Manhattan’s historic lower east side on March 16 for a day-long series of best and brightest-led seminars from front line brand, creative and media decision-makers.

Among the broad areas the program will tackle is the emergence of Mobile media with a focus on: Creative, Content, Measurement, Targeting, Technology and most importantly, Monetization.

Program Inclusions:

• Aegis, Havas, IPG, MDC, Omnicom, and WPP led panels to reveal mobile plans for 2010 and beyond
• Brands reveal what’s on their mobile minds
• Latest in targeting and metrics
• Leading edge creatives on what works and what’s next in the mobile arena

For more information , please visit the Mobile Upfront web site.