OMMA Global 2010 to be held March 17-18th in San Francisco, CA

The biannual OMMA Global super-conference is a two-day intensive tour de force of all our separate OMMA conferences rolled into one.

This year's theme is Cutting The Cord: The End Of Online. The next digital marketing battleground won't be fought online, but everywhere. The rapid maturation of mobile broadband -- now 3G and soon 4G -- is moving the Internet from a tethered, online medium to an unbound, interconnected everywhere medium that will be the hub of a new digital marketplace for advertisers, agencies and content owners alike. Who will win the battle for dominance? Apple's proprietary iPhone strategy, or Google's open-source Android operating system? Will apps become the new advertising model? Will commerce replace content? And can content be advertising? How will GPS-enabled geo-targeting change the way marketers and brands interact with consumers, and ultimately, what brands they consume? Once we are wired everywhere, all the time, will the world become smaller and messages local? Will mobile search prove so powerful that it supplants online search?

Isobar's VP of Mobile Services, Gene Keenan, to participate in a panel called, "Planners: Defining Your Clients' Mobile Goals."

Mobile marketing is like any relationship; if you rush into it without knowing what you want, you may not end up where you want to be. The landscape is littered with missed opportunities and failed ideas because of a lack of planning, so this session will provide some insights into how media planners and buyers are creating a path for mobile to integrate into their marketing efforts. Understand in advance what you expect your mobile initiatives to do; are they driving users to a site or is mobile a remote access point for distributing content? Is it a CRM platform for you? Do applications make sense or is it just an advertising platform? Should mobile couponing be considered in the mix? There are lots of questions, and our panelists will help you find the answers.

Moderator: Mark Silva, Co-Founder, Real Branding

Panelists:
Alec Andronikov, CEO, Chief Mobilizer, MoVoxx, Inc
Stephen Burke, Partner, Direct Mobile Partners
Gene Keenan, VP of Mobile Services, Isobar Global
Derek Leedy, Vice President, Account Director, Mediasmith, Inc

For more information , please visit the OMMA Global San Francisco Conference web site.