Massachusetts Health Data Consortium Internet Professionals Forum to be held March 21

Consortium Offices, Waltham, MA

This is a special event for technical professionals working in the health care field who are interested in attaining more information about the Web business landscape. It is presented by the Massachusetts Health Data Corsortium, which is neutral agency, independent of special interests, who helps organizations to collect, analyze and disseminate health care information.

Molecular’s Gessica Silverman, Senior Consultant, User Experience will be presenting a session entitled, “RIA - Exploring the Possibilities.”

Web 2.0 has created a completely new environment for not just technology implementers but marketers as well – a world with new rules and challenges, as well as tremendous possibilities. Online marketers are faced with creating a user-friendly environment in a new digital world, while meeting consumers increased demands for greater interactivity and control. To accomplish this and maximize the rewards, companies must understand the critical importance of the entire user experience, as well as the audiences they serve. In addition, user-centered design techniques are being adapted to embrace new technologies in order deliver a rich, immersive brand experiences online.

During this presentation, you will hear from digital marketing expert, Gessica Silverman, who will share with you her insight on how to develop and deliver creative online experiences that connect your brand with your customers’ goals, needs and preferences, as well as ensure that your online design strategy integrates all other customer touch points. Rich internet applications (RIAs) are playing an enormous role in the new digital world by offering users a more interactive, application-like functionality. During this discussion, Gessica will share how to leverage the benefits RIAs to increase customer satisfaction and ROI. In addition, she’ll share tips on usability testing for RIA applications and creative ideas on how to integrate them into your site's design.

Throughout this session, you will garner the latest developments on how to utilize Web 2.0 in an effective marketing campaign, as well as the advantages and challenges of RIAs.

For more information or to register, please visit the Massachusetts Health Data Consortium web site.