Digital Media Measurement & Pricing Summit to be held April 7-8th in New York, NY

Uniquely designed for brands and agencies to optimize return on
digital media investments, this conference combines coverage of
measurement and pricing by bringing together key thought leaders
from around the country in a wide range of emerging channels.
With exclusive attendance of industry elites and experts, the
summit provides an exceptional learning opportunity for media
leaders to collaborate on a clearer understanding on ROI and
performance measurement.

Gene Keenan, Isobar's VP of Mobile Services, will participate on a panel called, "Mobile: Metrics and Pricing -- Assessing Effectiveness of Mobile Marketing Campaigns"
Wednesday, April 7th
1:30 - 2:15pm

With broad accessibility and convenience, mobile is ideal for delivering value-added consumer experience to increase market reach and customer loyalty. From coupon redemption to mobile payment, how do you quantify the success of a mobile marketing strategy?

• Determine key objectives and success criteria for mobile marketing
• Evaluate differentiation and effectiveness of mobile presence
• Examine pricing methodologies and variations for integrated marketing campaigns

For more information, please visit the Digital Media Measurement & Pricing Summit web site.