DigitalNow 2007 to be held April 11 - 14

Disney’s Yacht and Beach Club Resort

DigitalNow is an annual conference, which brings together CEOs and volunteer leaders from some of the most influential professional and trade associations in America. Fusion Productions and Disney Institute, two of the foremost authorities in adult educational design, produce the conference, with input from registered attendees and conference advisory board.

DigitalNow addresses the critical issues facing association leaders in the digital age (Building Brand, Personalization, Online Community, AMS Integration, Lifetime Loyalty, Member Relationship Management, Taxonomy/Advanced Search, Content Management, One-to-One Marketing and On-line Education).

Molecular's Steve Mulder to lead the following session:

The User Is Always Right: Making Personas Work for Your Site (View presentation on SlideShare)
How do we ensure that our Web sites actually give users what they need and deliver results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. Discover the latest techniques for creating personas, including advice on conducting user interviews, new methods for applying quantitative research such as surveys and log file analysis, approaches for generating persona segmentation, and fun ideas for making your personas real. It's time to take personas to the next level.

For more information or to register, please visit DigitalNow 2007.