Interact 07 to be held April 12th

Bethesda, MD

This event is a one-day, invitation-only symposium for senior executives from some of the largest and most influential associations in the nation. Among those invited are the Mortgage Bankers Association, National Association of Broadcasters, National Association of Home Builders, National Automobile Dealers Association, and the Travel Industry Association. Interact 07 will feature presentations and discussions on the trends and directions of the Internet and the power of Internet marketing to benefit associations by opening new opportunities for member growth, retention and involvement. Discussions and presentations will also cover the challenging transitional period of marketing in regards to new communications and management tools.

Molecular’s Ziv Yaar, Vice President, Strategy will be presenting a session entitled, “Web 2.0 – What Is It and What Does It Mean?”

The term Web 2.0 has come onto the IT scene over the past few years. Simply stated, it refers to Web-based applications that are made to look like desktop applications, or a new generation of software to take advantage of Ajax. This session will address the definitions and technologies involved in this new wave of Web applications.

The Web has always been about people, but in a Web 2.0 world this is taking on a whole new meaning. During this presentation, Ziv Yaar of Molecular will share how giving users more control and influence over one’s site unveils a new set of opportunities and challenges. How are user ratings and reviews, tagging, editorial control, user-generated content, and social networking changing the way you think about your site? How are sites dealing with negative user contributions, and what does all this mean when designing and building your site?