AdTech San Francisco to be held April 15 - 17th

Moscone Center, San Francisco, CA

AdTech is an interactive advertising and technology conference dedicated to connecting all sides of today’s brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. The 2007 San Francisco event promises an up-close and informative look at the interactive world of digital media. In addition, this west coast event will deliver original and relevant keynote speeches, sessions, panels – and an expo hall showcasing over 300 leading-edge companies.

Molecular’s Executive Vice President, Darryl Gehly, will be leading the panel, “Building Lifetime Value: Acquisition and Retention Strategies in the Digital Age.”

Thursday, April 17, 9:30am - 10:30am
In the dynamic and fluid world of new media and consumer control, the industry is often focused on “the next big thing.” Staying on the cutting-edge of this new digital age is critical to creating time with customers in a media fragmented world. Though traditional marketing techniques are still crucial, marketers must learn to integrate these with next-generation digital to converse and engage customers, nurture and grow relationships and drive results. And although platforms and technologies such as online video, mobile and social networking will continue to gain traction in the future, leading marketers and their agency partners are leveraging integrated marketing solutions to optimize qualified lead generation and customer acquisition and maximize the lifetime value of its existing customers. This panel brings together executives from first-tier brands and marketing services agencies to discuss the current and future landscape of customer relationship management.

MODERATOR:
Darryl Gehly, Executive VP, Molecular

PANELISTS:
Joe Ventura, Corporate and Internet Communications Manager, Nokia
Jeff Fleischman, Senior VP, Customer Experience, Global Direct Banking, Citibank
Dan Felter, CEO, Opt-Intelligence and Chairman, OLGA - Online Lead Generation Association
Sandor Marik, Director of Marketing, CondeNet

For more information on this event, or to register, please visit the AdTech San Francisco conference web site.