Interwoven GearUp 2008, April 22 - 24th

Marriott Hotel, San Francisco, CA

Join more than 1,000 business and information technology professionals at the 7th annual GearUp 2008 at the San Francisco Marriott to learn more about how Interwoven’s trend-setting solutions and technologies help you unlock the value of your content and shift perspectives in your demanding and dynamic world.  

Evan Gerber, Principal Consultant, Experience Design, Molecular and Eben Miller, Director, Product Marketing, Interwoven will be presenting the session, "Focusing the Lens on the Customer."  

A successful web initiative requires finding the nexus where user need meets business goals. Failing to identify what users truly want, and expect, from an online presence will almost certainly result in lost revenues, higher costs of ownership, and lower margins. In order to provide an experience which is intuitive, relevant, and engaging for consumers, the enterprise has to perform one simple trick – put themselves in their customer’s shoes. This is easier said than done, however, as true user centric design is a bottom up process which touches every aspect of website design and development from inception to execution. In this session Evan Gerber of Molecular, a leading digital strategy and technology agency, will share examples, insights, and best practices based on many years of successful customer engagements. Come and hear what leading companies are doing today, and steps you can take to dramatically improve the performance of your online channel.  

For more information, please visit the Interwoven GearUp 2008 Conference web site.