Marketing Optimization Summit, May 4 - 7th

Palace Hotel, San Francisco, CA

The heroes of web analytics take it to the next level with the field of Marketing Optimization. Summit attendees have the opportunity to hear from the leaders and experts in the field and share best practices and real-world solutions with your peers and those experts.

Evan Gerber, Principal Consultant, Experience Design at Molecular and Alan Osetek, Visual IQ will be presenting  the session, "Mobile Marketing Means Meaty Metrics."

Wednesday, May 7, 11: 5am - 12:05pm
While the potential for building stronger relationships and breaking into new markets through mobile marketing is clear, the reality is many marketers haven't yet come to grips with how to collect mobile marketing data, make sense of it, and/or leverage the data in context of their overall multichannel campaigns. Evan and Alan will discuss mobile measurement hurdles, best practices, and strategies that can increase mobile impact as well as the overall success of cross channel campaigns.

For more information or to register, please visit the Marketing Optimization Summit web site.