AMA Boston Chapter Web 2.0 Keynote to be held on May 14, 2008

Hult International Business School, Cambridge, MA

People are Talking... How Consumers Control the Conversation
about Your Brand with Web 2.0

Produced by the Boston Chapter of the American Marketing Association

The Web: A forum to exchange ideas that also offers companies unprecedented opportunities to reach their customers.

The Dilemma: How can you manage your carefully crafted brand identity when consumers rewrite the rules with product reviews, ratings, tagging and user-generated content?

Join us for an exclusive keynote on social media and Web 2.0.
User-experience expert and author Steve Mulder will present real-world strategies for building and managing your site in a Web 2.0 world. You’ll learn how to deal with negative consumer criticism online, interact with bloggers and harness the power of social media to your advantage.

Three lucky guests will win a copy of Mulder’s book, The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web!

Date: Wednesday, May 14, 2008

Time: 6 p.m. to 8:30 p.m.
6-7 p.m. - registration/drinks and appetizers
7-8 p.m. - presentation
8-8:30 p.m. Q&A

Price: $35 for AMA Members; $60 for Non-Members; $25 for Students.
(Includes stadium food and cash bar.)

Place: Hult International Business School
One Education Street
Cambridge, MA 02141

Parking: Parking is available at the Museum of Science garage.
Parking directions. Hult is a very short walk from the Museum.

For more information or to register, visit the AMA Boston web site or call 781-647-7555.