Gilbane San Francisco 2008, June 18 - 20th

The Westin Hotel, San Francisco, CA

Content management is more important than ever. But even as organizations are working to get their hands around rapidly growing and increasingly diverse collections of content, new web technologies are providing opportunities to create, manage, share, and deliver richer content more easily, sometimes cheaper, and often quicker.

The challenge is to figure out what works and what doesn't, and what works together. What are the successful combinations of web content management, enterprise search, text analytics, social computing, infrastructure, etc. This year's event will focus on helping attendees move beyond the mainstream content technologies you may be used to, to enhanced "2.0" versions.

Evan Gerber, Principal Consultant, Experience Design at Molecular will be presenting the session, "Managing Mobile Content."

Friday, June 20, 10:15 - 11:30am
We all know the mobile onslaught is underway, but so far most of the progress has been focused on consumer social networking applications. There is still not much e-commerce through mobile channels, and enterprise B2B applications are rare. Now is the time for strategists to be planning their mobile content strategies. This is not as simple as some executives may think. Multi-channel content delivery of all types (web, print, kiosk, signs, phones, PDAs, etc.) remains a challenge. This session will help you identify some of the things you need to consider.

For more information or to register, visit the Gilbane San Francisco 2008 web site.