Web Design World to be held July 20-22nd at the Red Lion Hotel in Seattle, Washington

Web Design World Seattle is all about teaching you what you need today. Like CSS and markup that’s easy to maintain and broadly accessible. Web typography that carries your message and is beautiful to look at. JavaScript that works. Mobile design that expands your reach. Social networking instead of social not-working. Photoshop, Dreamweaver, and Flash power tips. And the design aesthetics and user experience concepts that make for happier visitors and maximized return on investment.

Molecular’s Steve Mulder, Director of Emerging Interactions, will be presenting the following two sessions:

Your Users Trust Each Other, Not You: Why and How to Implement Ratings and Reviews
Monday, July 20, 11:30 a.m.

Ratings and reviews have been a staple of good online experiences for years, yet many organizations still resist the onslaught of user opinions on their own sites. Are ratings and reviews right for my business? How much do my users want them? What's the ROI? How do I deal with negative reviews? And if I go ahead with ratings and reviews, what are best practices for designing and implementing them? How do I make them useful and usable? Learn the answers in a session jam-packed with strategies and data for the business folk and practical tips and examples for the design folk.

Designing for Discoverability
Monday, July 20, 2 p.m.

When it comes to creating successful sites, half the battle is making things discoverable. If users don't notice what we want them to notice, they'll never be satisfied (and neither will we). How do people scan web pages? What makes some things on a page more visible than others? How do we make sure critical content and functionality are actually seen? Come discover practical tips and tricks for taking advantage of what we know about the human eye to make your site more effective.

For more information or to register, please visit the Web Design World Seattle web site.