The Forrester Consumer Forum to be held October 27-28 in Chicago, IL

Visit Molecular at Booth 201!

The Web has come a long way — but not far enough. It's time for companies to evolve flat, one-dimensional channel experiences to support customers that live in and interact with products and brands in multiple dimensions.

At Forrester’s Consumer Forum 2009, you'll learn how to create profitable relationships by evolving online channel efforts to support three-dimensional consumers -- consumers who weave in and out of channels, bringing their interests, needs, and past experiences along with them. We'll explore ways for companies and brands to meet the needs of demanding consumers, gain their repeat business, and earn their recommendations to their networks -- all across multiple channels.

Isobar's Darryl Gehly and Nikon, Inc.'s Joe Ventura will present the session, "Nikon Sharpens Its Focus On Customers—and the Future."

Date: Tuesday, October 27th
Time: 2:45 - 3:15pm
Location: Regent

Nikon’s goal was clear. To succeed in making valued connections with consumers, the company would have to turn up the relevance and effectiveness of its digital communications. This presentation will reveal how Nikon leveraged deep consumer insights in transforming its communications to help consumers learn, explore, and get inspired—by using stunning photography, simplifying access to product information, empowering consumers to learn and explore, and supporting them across multiple channels. Participants will learn:

• Nikon’s strategy for strengthening the consumer-brand relationship
• How Nikon is using digital to power its relationships with consumers
• What Nikon has planned for its customers

For more information or to register for the Forrester Consumer Forum, please visit the Forrester Consumer Forum 2009 conference web site.