Webcom Toronto to be held from April 10 - 12

The 11th annual KMWorld & Intranets Conference and Exhibition offers a wide-ranging program especially focused to meet the needs of executives and strategic business and technology decision makers. This is a must-attend for those concerned with improving their organization’s bottom line, business processes and productivity, as well as streamlining operations and accelerating development and innovation in their evolving enterprises.

This year's theme, KM 2.0: A New World for the Enterprise, emphasizes that there are new ways to exchange knowledge within the enterprise which are totally integrated into daily business and work processes and are having a major impact on organizational innovation and success. A reality check for the business manager, this year’s KMWorld & Intranets Conference and Exhibition looks directly at improving business processes, solving urgent business problems, and expanding communication, creativity and innovation. As always, the conference program covers the strategies, practices, processes, tools and solutions for enterprises. This year, the emphasis is heavily in favor of practical, hands-on advice and real-world experience as well as interactive forums and networking activities. This is a conference that stresses solutions that businesspeople can use immediately in their organizations.

Molecular's Evan Gerber, Principal User Experience Consultant, to lead the session, "Ich Bin Ein Website" – The Impact Of Language and Culture On Internationalization and Localization"

On June 26, 1963, John F. Kennedy famously declared “Ich bin ein Berliner.” To some, this sounded like “I come from Berlin.”  Others, however, interpreted it as “I’m a jelly donut.”  While information is inherently objective, it is subject to interpretation through filters of culture and language.  Information management across a global enterprise must account for these diverse perspectives, or risk failure.  Enterprise Content Management (ECM) technology helps surmount the problems of internationalization and localization, but only after careful preparation and execution.  The challenges imposed by language and culture are pervasive, and innovative approaches are required to design, develop, and maintain the system. 

In this session, Evan Gerber draws off of practical experience on multiple internationalization projects to clearly illustrate the process and pitfalls inherent in developing for multiple cultures and languages. Attendees will garner practical insights on the challenges, strategies, and lessons learned which are critical to the success of any internationalization project.

For more information or to register, please visit the KM World & Intranets 2007 web site.