Northwestern Mutual Taps Isobar_Molecular to Energize and Enhance Its Corporate Web Site
Isobar interactive agency and the financial security company collaborate to deliver an innovative Web experience to clients, recruits and financial representatives
Watertown, Mass., Jan. 4, 2010 — Isobar interactive agency Molecular, Inc. (www.molecular.com), today announced its collaboration with Northwestern Mutual (www.northwesternmutual.com) to redesign the leading financial security company’s web site. The two companies worked together to introduce a more engaging user experience for clients, financial representatives and recruits. As part of the redesign effort, Molecular developed a new rich internet application to better engage and educate consumers about financial solutions to meet changing life circumstances. Additionally, the site’s career section provides better access to tools and resources for potential recruits, supporting Northwestern Mutual's growth strategy and efforts to attract highly-qualified financial representatives and interns.
“Molecular has proven itself a valued business partner,” said Conrad York, VP of Marketing, Northwestern Mutual. “We chose Molecular because they demonstrated a deep knowledge of our complex industry. Their strategy and approach was designed around our brand strategy including our commitment to delivering long-term value to our clients and their families.”
“Helping consumers find information and resources they need to guide important decisions is critical,” said Molecular Senior Vice President Scott Savitt. “We are thrilled to partner with Northwestern Mutual on this web site project, which really showcases how customer needs drive the company’s approach to service.”
About Northwestern Mutual
The Northwestern Mutual Life Insurance Company - Milwaukee, WI (Northwestern Mutual) has helped clients achieve financial security for more than 150 years. As a mutual company with over $1 trillion of life insurance protection in force, Northwestern Mutual seeks to share its gains with policyowners and deliver consistent and dependable value to clients over time.
Northwestern Mutual is an industry leader in total individual life insurance and disability insurance dividends paid to participating policyowners. Though dividends are not guaranteed, are reviewed annually and are subject to change, the company has paid life insurance dividends every year since 1872.
Northwestern Mutual and its subsidiaries offer a holistic approach to financial security solutions including: life insurance, long-term care insurance, disability insurance, annuities, investment products, and advisory products and services. Subsidiaries include Northwestern Mutual Investment Services, LLC, broker-dealer, registered investment adviser, member FINRA and SIPC; the Northwestern Mutual Wealth Management Company, limited purpose federal savings bank; and Northwestern Long Term Care Insurance Company; and Russell Investments. Further information can be found at http://www.northwesternmutual.com.
About Molecular
Molecular is a top interactive agency that partners with results-driven companies to create highly effective, cutting-edge digital design solutions grounded in research and tied to business results. Since 1994, Molecular has directed successful Web initiatives for the nation’s leading brands, including Nikon, Old Mutual Asset Management, HumanaOne and Reebok. Headquartered in Boston, Molecular is a company of Isobar, a global network of digital marketing companies. For more information, please visit www.molecular.com.
About Isobar
Launched as a digital division of Aegis Media in May 2003, Isobar is the world’s largest digital marketing network and is uniquely structured for an interconnected digital world. Isobar provides the vision, infrastructure, tools and processes that link a network of some of the very best digital agencies in the world - all fully owned and driven by a clear vision of the future business world. For more information, please visit www.isobar.net.