Molecular EVP Darryl Gehly to Lead ad:tech Panel on How Brands Can Build Lifetime Value of Customers

Executives from Nikon, Citibank, CondeNet Join Gehly for Discussion on New Media's Impact on Customer Relationship Marketing

Watertown, Massachusetts, April 11, 2008 – Molecular, a top interactive agency, today announced that Executive Vice President Darryl Gehly will lead a panel session on building the lifetime value of a brand at the ad:tech conference in San Francisco next week (April 15-17, 2008). This panel, along with other compelling presentations, training sessions and workshops, will help provide a framework to discuss how to integrate digital media to create time with customers in a media fragmented world.   

Gehly’s panel is titled, “Building Lifetime Value: Acquisition and Retention Strategies in the Digital Age.” The session brings together executives from top brands such as Nikon, Citibank and CondeNet as well as marketing services agency Online Lead Generation Association (OLGA) to discuss the current and future landscape of customer relationship management. The panel will focus on how leading marketers and their agency partners are leveraging integrated digital marketing solutions to optimize qualified lead generation and customer acquisition, and maximize the lifetime value of existing customers.

The “Building Lifetime Value” panel will be held on Thursday, April 17 at 9:30 a.m.

About Molecular, Inc.
Molecular is a top interactive agency that partners with results-driven companies to create highly effective, cutting-edge digital design solutions grounded in research and tied to business results. Since 1994, Molecular has directed successful Web initiatives for the nation’s leading brands, including adidas, Fidelity Investments, HumanaOne, Nikon and Reebok. Headquartered in Boston, Molecular also has offices in New York and San Francisco. For more information, please visit www.molecular.com.