Molecular Redesigns Pri-Med.com to Accommodate Growing Demand for Online Continuing Medical Education

New Site Provides Access to Personalized Educational Opportunities Across Channels and Formats that Help Physicians and Other Healthcare Professionals Better Diagnose and Care for Patients

Watertown, Mass. – May 1, 2007 – Molecular, Inc., a leading internet consulting firm, and Pri-Med, a leading provider of accredited continuing medical education (CME) programs for physicians in the U.S., recently unveiled a major redesign of Pri-Med’s web site, www.pri-med.com. The new site, which provides online access to a broad range of practical, high-quality CME programs, gives practicing physicians the opportunity to design personalized learning experiences that match their specific needs and interests using the educational formats they prefer. Pri-med.com is setting a new standard within the CME industry by providing a continuum of learning that enhances knowledge delivery and fills physician gaps in knowledge to directly impact the quality of patient care.

“Molecular helped us develop an online strategy and deliver a web site that gives clinicians greater access to high-quality CME online and an unprecedented ability to develop their own personalized learning curriculums customized to their needs. Clinicians can experience world class education in accessible, efficient and convenient formats that follow their practice challenges and build on each other over time,” said Mary Beliveau, Executive Vice President at Pri-Med. “By delivering content whenever, wherever and however physicians want to receive it, the site reflects our commitment to becoming the leading online source for clinicians seeking multi-channel medical education and clinical knowledge.”

Pri-Med engaged Molecular to solidify the long-term vision for pri-med.com and develop market-driven plans for future developments. Molecular led a strategic review of the business goals with key stakeholders at Pri-Med, followed by in-depth customer research and persona development to understand how their consumers wanted to interact with the company and its services. This consumer research, supported by log-file analysis and a competitive evaluation, provided the foundation for a Web strategy roadmap of both short-term and longer term initiatives that helped to shape the current redesign and future releases.

The newly redesigned site enables physicians assess to their individual learning needs and effectively serves up educational opportunities to help fill their gaps in knowledge across channels and formats. Physicians can choose to learn in whatever way they feel most comfortable, whether it’s through a live program, an online activity or a print material while also stressing the benefits of reinforcing their learning over time. The site also serves as a complement to other channels, enabling physicians who participate in live events to access supplementary education resources at their convenience through pri-med.com. Advanced personalization features also allow users to easily track CME credits earned, follow their key clinical topics of interest, and save important information resources for future reference.

The new site also provides end-users with performance and functionality levels that they have come to expect, including a cleaner, more streamlined site design and interactive features that enhance the user’s online experience. More specific, action-oriented navigation labels provide users with faster, easier access to relevant information, and an improved search engine empowers users to immediately access all information across channels related to their specific search criteria.

“We’re confident that this initiative will produce direct benefits for both Pri-Med and its target consumers,” said Howard Kogan, President of Molecular. “Online CME has proven to be a cost-effective and efficient way for physicians and other healthcare professionals to build their clinical knowledge and keep pace with the latest advancements. Pri-Med is on the cutting-edge of this growing trend in which physicians want and expect to have access to content, research and activity formats relevant to their practice at any given time.”

About Pri-Med
Pri-Med is a leading provider of accredited continuing medical education (CME) programs for physicians. Currently, Pri-Med educates 1 out of every 3 U.S. physicians with a network of programs that are linked across channels and consist of 150+ live meetings in 8 countries and 45+ U.S. cities, 300+ web based activities and print publications distributed to over 200,000 physicians and healthcare practitioners. Pri-Med’s educational activities accelerate the impact of medical knowledge, so that physicians can apply what they learned at Pri-Med and use it in their practice the very next day.

About Molecular, Inc.
Molecular, an internet consulting firm, designs and builds digital solutions to help companies increase revenues and decrease operating costs. Since 1994, Molecular has directed successful Web initiatives for the nation's top companies, including Finish Line, Inc., Fidelity Investments, MFS Investment Management, Hewlett-Packard and Talbots. Headquartered in Boston, Molecular also has offices in New York and San Francisco. For more information, please visit www.molecular.com.