MittRomney.com, Developed by Molecular, Breaks New Ground
Molecular Provides Behind-the-screens Look at Innovative Candidate Site
WATERTOWN, Mass. – March 12, 2007 – Molecular, Inc., a leading internet consulting firm, today provided a behind-the-screens look at the many innovations included within the MittRomney.com web site. MittRomney.com breaks new ground with its sophisticated content management system, creative use of video, tightly integrated fundraising infrastructure and breakthrough use of “viral campaigning” tools.
“We want to establish an innovative online presence, and we need an Internet consulting partner like Molecular that can push the envelope of technological creativity,” said Stephen Smith, Governor Romney’s director of online communications. “MittRomney.com is and will continue to be essential to our online communications strategy as Governor Romney continues to share his vision for a new generation of challenges.”
Key features that differentiate MittRomney.com include:
- Robust content management - A sophisticated content management system that allows Romney’s communications team, not a webmaster, to actively manage 90 percent of the site’s content on the fly. New blog postings, breaking news and new video can be easily and quickly updated, making it the most dynamic political site ever launched.
- Mitt TV – Mitt TV is a uniquely branded media player that leverages technology from PermissionTV to deliver a constantly evolving mix of videos. Video clips, which members of Romney’s communications team can update dynamically, include original content, broadcast news clips, speeches and “fun” videos.
- Tightly-integrated fundraising/support infrastructure – Mittromney.com is more than a Web site; it is an adaptable fundraising and support platform that streamlines the processes of adding and assimilating new “friends” and financial contributors.
- Viral campaigning tools – Although the full potential of MittRomney.com is still untapped, it launched with powerful viral campaigning capabilities that enable “team Mitt” to grow at record rates. The site’s functionality includes an “invite your friends” interface which can be used to invite potential voters to experience the site in a viral way.
“This is an exciting project for us because the Romney team is so savvy about technology, especially using the Internet to connect with people, and they will consistently challenge us to deliver cutting-edge innovation,” said Ralph Folz, CEO, Molecular. “We were not only able to provide the building blocks for a secure, scalable and content rich site, but thanks to the Romney team, we will also be developing a site that introduces new and innovative tools to the political landscape, as well as the broader marketing industry.”
About Molecular, Inc.
Molecular, an internet consulting firm, designs and builds digital solutions to help companies increase revenues and decrease operating costs. Since 1994, Molecular has directed successful Web initiatives for the nation's top companies, including Finish Line, Inc., Fidelity Investments, MFS Investment Management, Hewlett-Packard and Talbots. Headquartered in Boston, Molecular also has offices in New York and San Francisco. For more information, please visit www.molecular.com.