Recent Articles & Interviews

2008
4.23.08	What is the Secret to Project Management? Project Smart Molecular's Peter Marci offers tips for expressing empathy in project management.
3.10.08	Avoid these Facebook Faux Pas iMedia Connection Molecular's Evan Gerber explores the common mistakes that brands have made and offers tips to consider in order to have better luck next time.
1.30.08	Facebook Applications: The Do's and Don'ts iMedia Connection Facebook's flexible API opened up a world of possibilities for marketers -- but there are still some constraints. Find out how to work around them.
1.14.08	Mobile: It's Not Just for Kids Anymore iMedia Connection Molecular's Evan Gerber offers tips on how to embrace this growing and changing market while offering content that provides value to the consumer on the go.
Winter 2008	Service Design via the Global Web: Global Companies Serving Local Markets (PDF) Design Management Review Molecular's Brian Gillespie critiques a range of options related to gateways, scope, user research, uniform versus local presence, language, content development, design, site implementation, domains, and URLs.
2007
12.18.07	Avoid the Fate of a Virtual Ghost Town iMedia Connection Virtual worlds have yet to reach their full potential as viable and durable marketing platforms. See how to avoid the traps Comcast, NBC, Kraft and others have fallen into.
12.3.07	Mobile Usability for Teens Who Are Going Mobile UXmatters Molecular's Hilary Coolidge talks about the future of mobile device use.
12.07	Making Buying Even Easier Internet Retailer The e-retailers in this year's Hot 100 books/film/music category have been building on their already helpful tricks of the e-trade to make the web experience even easier and more fulfilling for customers.
11.27.07	Don't Make a Bad Call With Mobile iMedia Connection Molecular's Evan Gerber provides points to consider before launching a mobile campaign.
Oct/Nov 2007	Building a High-Quality Global User Experience MultiLingual Computing Molecular's Evan Gerber discusses why usability is so important in the global marketplace, how global usability is different, and explores three case studies to understand best practices and lessons learned.
9.10.07	Capture Teens in a Mobile Web iMedia Connection Molecular's Evan Gerber explores the teen market and how their use of mobile technologies shapes a pragmatic approach to reaching them with a positive, resonant message.
9.4.07	6 Ways to Add Richness to Your Site iMedia Connection Molecular's Riccardo La Rosa and Steve Mulder explain how to improve functionality and usability with some easy ideas.
8.28.07	T Offering Mobile Alerts BostonNOW Molecular's Karen Lin and Margaret Wong weigh in on the mobile version of mbta.com.
8.15.07	Share Your Content for Web 2.0 Success Molecular's Riccardo La Rosa and Steve Mulder talk about openness and how to make site content sharable and reusable among different applications and devices.
8.13.07	5 Steps to Take Your Website Mobile Molecular's Evan Gerber writes in with tips for making your mobile web presence as compelling as your online presence.
6.6.07	Sprite Launches Mobile Social Net Adweek Coca-Cola partners with Aegis Group digital agencies Molecular and Marvelous to launch a mobile social network aimed at teens and young adults.
5.25.07	The Trick to Web 2.0: Give Up Control iMedia Connection Once-static websites have now become organic systems that are flexible and evolve, that grow with our users and keep us in tune with their needs.
3.30.07	Create and Satisfy Demand: Two Tools to Complete the Marketing Loop iMedia Connection Molecular's Steve Mulder explains how market segments and personas together provide a holistic understanding of customers.
3.11.07	WCM Trends for 2007: Monetization of Content The Web Content Management Blog Molecular recognized as a "Vendor to Watch" by The Web Content Management Blog at the Gilbane Group.
2.20.07	Know Thy Customer: Content Strategies iMedia Connection Instead of saturating several distribution channels with unwanted information, select strategic channels to send specific content to your users.
1.11.07	Does Your Company Have a Clue About Web 2.0? NetworkWorld Web 2.0 might mean something different to nearly everyone familiar with the term. According to Molecular's Steve Mulder and Riccardo LaRosa, Web 2.0 consists of three things: user contributions, openness and rich interfaces.
2006
11.20.06	ClickZ Q&A: Questions for Molecular CEO Ralph Folz ClickZ ClickZ talks with Ralph Folz, CEO at Molecular, to discuss the integration with Isobar and some of the macro-trends facing the industry.
11.08.06	4 Quick Tips: Marketing to Teens Online iMedia Connection Teens can spot a marketing poser from a mile away: here's how to engage them with your brand.
09.25.06	What Brand Attributes Make a Difference iMedia Connection Molecular's Steve Mulder & Ziv Yaar discuss how to prioritize your brand attributes for measurable business results.
09.17.06	OpenCms 6.0: A Review CMS Watch Molecular recently acquired hands-on experience installing and customizing OpenCms on a client project. Our take: OpenCms is well suited to supporting small to medium web sites, but comes with a steep learning curve.
09.13.06	Measure Word-of-Mouth Buzz iMedia Connection Molecular's Senior User Experience Consultant, Evan Gerber, provides tips for measuring WOM's effect on your brand.
09.13.06	Tips for Measuring Engagement iMedia Connection Molecular's user experience expert, Brian Manning, provides a framework for figuring out how to gauge engagement's success.
08.16.06	7 Experts Review 14 Killer Websites iMedia Connection We went straight to some of the interactive market's brand experts to find out their tips for building an engaging website and get them to reveal which website they wish was their own.
07.13.06	Measure Engagement, Not Satisfaction iMedia Connection Molecular's user experience expert, Brian Manning, gives us five reasons why we should shift our collective focus toward engagement.
06.07.06	Building Your Brand Through Social Networking iMedia Connection With the ever-increasing social use of the Web, web sites are becoming venues for discussion of ideas, opinions and transactions. Our challenge is to leverage the power of these social networks to create innovative brand experiences.
05.15.06	Customer Experience Priorities Move Online 1to1 In survey after survey, year after year, customer experience proves itself to be a major factor in retention and loyalty. But evidence now shows that this most compelling element of customer strategy is changing.
04.12.06	Five Website Mistakes to Avoid iMedia Connection Before supercharging your site with new technology, check out this quick list of no-nos.
03.16.06	When You Need to Localize and Categorize CMS Watch The creation of a localization taxonomy can become a significant piece of an entire CMS implementation project. To get it right, you must be prepared for a substantial amount of analysis and the price tag that comes with it.
03.07.06	Rich Applications can Improve User Experience -- but Test First, Study Finds Internet Retailer Rich media technology can enhance the customer experience when shopping a retailer`s web site - but is it being served up seamlessly enough to accomplish that?
03.01.06	Flash in the Online Plan CIO Magazine Rich Internet technologies can make your website more engaging for customers and more profitable for you.
03.06	Leveraging SOA to Web-Enable Back-End Applications (PDF) Dot Net Developer's Journal See how Service-Oriented Architectures are coming to fruition and how companies like Analog Devices, Inc. are benefiting from such an approach.
03.06	Online Shoppers Want More Power to Choose -- The Web Invents New Ways to Serve it Up Internet Retailer Smart marketers have always known the customer is king, but a look at what's entering the marketplace suggests online retailers will soon have even more new ways to give shoppers royal treatment.