Research & Insight
Technology and business innovation are advancing at an unprecedented pace, but not necessarily hand-in-hand. Bringing the two together to create opportunity for our clients is a key Molecular value. Our experienced consultants proactively explore, advocate and apply new tools and technologies, so that when a client needs to solve a business problem, we are ready with the best solution available. We are pleased to offer the following series of insights and opinions that may help your company use Internet technologies in new, innovative ways to produce dramatic results.
Molecular Voices
Molecular Voices is a blog written by the Internet consulting experts at Molecular that talks about the use of the Internet in interesting, thoughtful ways. The blog is a vehicle for some of our leading Internet consultants to candidly discuss technology trends, digital innovations, and the impact of the Internet on our lives. Read more...
Quarterly Newsletter
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Molecular's Perspective
Designing for Interaction: Tools and Techniques to Perfect the Online Experience - NEW!
Explore some important new technologies that can help you deliver a dynamic, feature-rich experience for your customers.
Know Before You Go: Critical Things to Consider Before Building a Mobile Web Application - NEW!
Discover the core issues to consider before embarking on a mobile mission.
10 Reasons to Restore Your Web Site with Web Standards Now
Take a closer look at Web Standards, why they are important, and how making the transition to Web Standards will benefit your business.
BPM, BRMS and SOA: Delivering on the Promise of Organizational Agility
Explore how a BPM strategy that
includes business rules and a service-oriented architecture can
provide a perfect combination for enterprise computing.
Business Impact Through Strategic Design
See how a strategic approach to design can build competitive advantage through differentiation and customer loyalty.
The Case for Developing a Service-Oriented Architecture
Uncover the core concepts of an SOA and how to structure your organization to take full advantage of its benefits.
Essentials for Selecting the Right Content Management Solution
Understand what
a CMS product should do, what it cannot do, and the key criteria to consider
when evaluating and selecting a CMS for your business.
Fundamentals in Enterprise Content Management: Moving Towards a Unified Approach
Learn about the systems, processes and functionality that comprise ECM and how your organization can benefit from a robust ECM solution.
The Global Web: How to Transform a National Company Operating in Foreign Markets into a Global Company Serving Local Markets
Understand the challenges that companies face when launching a global Web presence and the strategies for overcoming them.
Making Customer Research Actionable Through Personas
Explore the concept of personas, and why
they are valuable throughout the design and development
process.
Meeting Consumers on their Terms
See how you can bring empathy and dialogue into the online purchase process to deliver an experience that satisfies both the rational and emotional components of decision-making.
Modeling and Storing Content in a Content Management System: Can Content Models Make or Break Your Content Management Implementation?
Learn techniques for developing strong, yet flexible content types and storage structures.
Molecular Podcast: The User is Always Right: A Practical Guide to Creating and Using Personas on the Web
Get an inside look at a new book on personas by Molecular's Steve Mulder and learn how to create and use personas to make your web site more successful.
Planning Portal Initiatives: Eleven Steps to Success
Follow these eleven steps to plan and implement a successful portal initiative.
Planning Your Web Site for Internationalization and Localization: Guidelines for Success
Learn how to prepare your web site for global markets.
Rich Internet Applications: New Possibilities for Web Interfaces
See how Rich Internet Applications (RIAs) are providing new ways of interacting with customers and delivering new opportunities to substantially increase business results.
Selecting and Rolling Out an Enterprise Content Management System
Explore tips for selecting and rolling out an ECM that makes information more accessible to customers, while reducing your support and maintenance costs.
Technical Leadership: How to Ensure the Success of Your Complex Web Initiatives
Take a look at the fundamental challenges associated with integration intensive Web-based initiatives and how to plan and structure your team for success.
White papers
Checkout Abandonment: Why Customers Are Leaving the Checkout Process Early
Find out how to improve your conversion rates by implementing best practices during checkout.