Research & Insight

Molecular's Perspective

Submit your request to access a PDF of the perspectives below:

10 Reasons to Restore Your Web Site with Web Standards Now (Request a PDF)
Take a closer look at Web Standards, why they are important, and how making the transition to Web Standards will benefit your business.

BPM, BRMS and SOA:  Delivering on the Promise of Organizational Agility (Request a PDF)
Explore how a BPM strategy that includes business rules and a service-oriented architecture can provide a perfect combination for enterprise computing.

Business Impact Through Strategic Design (Request a PDF)
See how a strategic approach to design can build competitive advantage through differentiation and customer loyalty.

The Case for Developing a Service-Oriented Architecture (Request a PDF)
Uncover the core concepts of an SOA and how to structure your organization to take full advantage of its benefits.

Designing for Interaction:  Tools and Techniques to Perfect the Online Experience (Request a PDF)
Explore some important new technologies that can help you deliver a dynamic, feature-rich experience for your customers.

Essentials for Selecting the Right Content Management Solution (Request a PDF)
Understand what a CMS product should do, what it cannot do, and the key criteria to consider when evaluating and selecting a CMS for your business.

From One Marketer to Another: The Why, What and How of Web 2.0 (Request a PDF)
Break through the hype and hysteria of Web 2.0 and understand
why it is critical to your marketing plan, what innovations are available to you, how they can be used, and basic steps to get started.

Fundamentals in Enterprise Content Management:  Moving Towards a Unified Approach (Request a PDF)
Learn about the systems, processes and functionality that comprise ECM and how your organization can benefit from a robust ECM solution.

The Global Web:  How to Transform a National Company Operating in Foreign Markets into a Global Company Serving Local Markets (Request a PDF)
Understand the challenges that companies face when launching a global Web presence and the strategies for overcoming them.

Know Before You Go:  Critical Things to Consider Before Building a Mobile Web Application (Request a PDF)
Discover the core issues to consider before embarking on a mobile mission.

Making Customer Research Actionable Through Personas (Request a PDF)
Explore the concept of personas, and why they are valuable throughout the design and development
process.

Meeting Consumers on their Terms (Request a PDF)
See how you can bring empathy and dialogue into the online purchase process to deliver an experience that satisfies both the rational and emotional components of decision-making.

Modeling and Storing Content in a Content Management System:  Can Content Models Make or Break Your Content Management Implementation? (Request a PDF)
Learn techniques for developing strong, yet flexible content types and storage structures.

Molecular Podcast:  The User is Always Right:  A Practical Guide to Creating and Using Personas on the Web
Get an inside look at a new book on personas by Molecular's Steve Mulder and learn how to create and use personas to make your web site more successful.

Planning Portal Initiatives: Eleven Steps to Success (Request a PDF)
Follow these eleven steps to plan and implement a successful portal initiative.

Planning Your Web Site for Internationalization and Localization:  Guidelines for Success (Request a PDF)
Learn how to prepare your web site for global markets.

Rich Internet Applications:  New Possibilities for Web Interfaces (Request a PDF)
See how Rich Internet Applications (RIAs) are providing new ways of interacting with customers and delivering new opportunities to substantially increase business results.

Selecting and Rolling Out an Enterprise Content Management System (Request a PDF)
Explore tips for selecting and rolling out an ECM that makes information more accessible to customers, while reducing your support and maintenance costs.

Technical Leadership:  How to Ensure the Success of Your Complex Web Initiatives (Request a PDF)
Take a look at the fundamental challenges associated with integration intensive Web-based initiatives and how to plan and structure your team for success.

White papers

Connected Consumers are Collectively Shaping Your Brand (Request a PDF) - NEW
Find out how to harness the Web 2.0 phenomenon to get closer to your customers, strengthen brand loyalty, and capture new ideas and insights.

Checkout Abandonment: Why Customers Are Leaving the Checkout Process Early (Request a PDF)
Find out how to improve your conversion rates by implementing best practices during checkout.

Content Management: Give the People What They Want (Request a PDF)
Explore tips for making content management initiatives a more focused, revenue-generating and cost-saving success.