Research & Insight
Molecular's Perspective
Submit your request to access a PDF of the perspectives below:
| 2010 |
Utilizing the Full Research Toolbox (PDF)
Focus groups, usability testing, personas? Learn how to determine which of the many research techniques available to you will best allow you to reach your business objectives.
| 2009 |
The Breakfast Club: Mobile Gets Cool and Creative Gets Important (PDF)
Learn about the growth in mobile, how these factors influence the need for a better creative treatment, and the critical steps for creating a best-in-class mobile interface.
Engaging Today's Advisor: Revolutionizing the Customer Experience for Financial Advisors (PDF)
See what asset management firms can do to improve their online experiences to meet and exceed the needs of intermediaries.
Adding Efficiency to Your Global Web Ecosystem: Finding Hidden and Lost Money in Web Globalization (PDF)
Learn how to evaluate and add greater efficiency to your global Web ecosystem.
Making Your Case for Digital in a Down Economy (PDF)
With a weak economy, see why one of the most impactful tools companies can use to gain advantage is digital.
| 2008 |
Designing for Interaction: Tools and Techniques to Perfect the Online Experience (PDF)
Explore some important new technologies that can help you deliver a dynamic, feature-rich experience for your customers.
From One Marketer to Another: The Why, What and How of Web 2.0 (PDF)
Break through the hype and hysteria of Web 2.0 and understand
why it is critical to your marketing plan, what innovations are available to you, how they can be used, and basic steps to get started.
| 2007 |
The Global Web: How to Transform a National Company Operating in Foreign Markets into a Global Company Serving Local Markets (PDF)
Understand the challenges that companies face when launching a global Web presence and the strategies for overcoming them.
Know Before You Go: Critical Things to Consider Before Building a Mobile Web Application (PDF)
Discover the core issues to consider before embarking on a mobile mission.
Meeting Consumers on their Terms (PDF)
See how you can bring empathy and dialogue into the online purchase process to deliver an experience that satisfies both the rational and emotional components of decision-making.
Selecting and Rolling Out an Enterprise Content Management System (PDF)
Explore tips for selecting and rolling out an ECM that makes information more accessible to customers, while reducing your support and maintenance costs.
White papers
| 2009 |
Structuring and Managing High Performance Digital Marketing Deals - A White Paper for CFO's (PDF)
Discover the five principles CFO's need to know when structuring a well-managed digital marketing investment.
| 2008 |
Connected Consumers are Collectively Shaping Your Brand (PDF)
Find out how to harness the Web 2.0 phenomenon to get closer to your customers, strengthen brand loyalty, and capture new ideas and insights.
Content Management: Give the People What They Want (PDF)
Explore tips for making content management initiatives a more focused, revenue-generating and cost-saving success.
| 2007 |
Checkout Abandonment: Why Customers Are Leaving the Checkout Process Early (PDF)
Find out how to improve your conversion rates by implementing best practices during checkout.