The User is Always Right:  A Practical Guide to Creating and Using Personas for the Web

By Steve Mulder, Director, Emerging Interactions, Molecular

How do you ensure that your site gives user what they need?  What are the best ways to understand users' goals, behaviors and attitudes, and then turn that understanding into business results?

Steve Mulder provides answers to all this and more in his new book, The User is Always Right:  A Practical Guide to Creating and Using Personas for the Web.  This expert compilation of knowledge takes you through each step of persona creation, including tips for conducting qualitatitive user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic.

In this podcast, you'll get an inside look at the materials contained in this new and insightful book.  Download the podcast now to get a inside look at this practice guide, and how to create and user personas to make your site more successful!

Download the podcast here >> 

More Molecular Perspectives >> 

Buy your copy today!
The User is Always Right:  A Practice Guide to Creating and Using Personas for the Web, by Molecular's Steve Mulder is now available for purchase on Amazon.com.  A companion web site and blog is also available at www.practicalpersonas.com.