Enterprise Content Management:  Give the People What They Want

One of the most common miscalculations made by corporations implementing an Internet channel is overlooking the fundamental structure, management, and dissemination of the information presented online—content management. Its role is so important that if done incorrectly, it can be the root cause of an extremely poor customer experience and cripple the organization with a mountain of needless work.

Most managers don’t realize that the inability to access the correct information is one of the biggest reasons for a dissatisfying experience. Customers who access information they need — who feel they are in control of the information they’re getting — become your best customers.

Presenting the same information in different ways is exactly what Content Intelligence enables.  Essentially it eliminates this needle-in-the-haystack problem. It takes sheer masses of information and organizes it—controls it—so that needed information is always within reach. Sensibly. Readily available.

This paper provides tips for making content management initiatives a more focused, revenue-generating and cost-saving success.

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