Research & Insight

Molecular Webinars

Submit your request to access our webinars below:

October 29, 2008	B2B Marketers Start Mingling: Talk Is Cheap and So Is Social Media Marketing Delve into the B2B world of social media marketing! During this brief 20 minute session you’ll experience the 5 step process Molecular took to develop their social media marketing program as well as several other B2B examples.
October 29, 2008	Making Web 2.0 Real Part 2: Rich Internet Applications Learn how to use RIAs to provide your users faster processes, instant feedback, added interactions, and direct manipulation. With tons of examples, Steve Mulder demonstrates how to make your Web experiences less like a site and more like an application.
August 6, 2008	Making Web 2.0 Real Part 1: Social Media In this webinar, Steve Mulder shares his knowledge, expertise and insight into the world of Web 2.0, exploring social media in this first episode of a three part series. Explore tagging, blogs, social networks, ratings and reviews, collaborative content and more!
December 10, 2007	The Mobile Web Advantage: Comprehending and Connecting to the Teen Market The marketer venturing into the mobile space to pursue teen mobile mania must be careful. Success in the teen market depends on the marketer understanding the teen talk and doing their walk - much easier said than done. The time is right, the rewards are great, but the risk is real.
August 14, 2007	Get Connected to the World of Social Networks and Connect to Customers You may think that this is just a modern day "chat room" with no implications for your business, but that couldn't be further from the truth. In today's world of the volumizing customer voice, you need to understand, engage and connect to customers on their turf - and their turf means places like social networks. This webinar will uncover the myths, facts, and marketing opportunities of the social networking world.
February 7, 2007	Beyond the Web - An ECM Strategy for Your Entire Enterprise Kevin Nichols, Senior Consultant at Molecular presents a comprehensive, high level strategy to designing, implementing and maintaining an ECM Strategy. During this webinar, Kevin shares a step-by-step process for ECM success, delving into how information architecture, business process, and technology fit into a holistic solution.
December 6, 2006	The Impact of Culture & Language on ECM In this session, Evan Gerber draws off of practical experience on multiple internationalization projects to clearly illustrate the process and pitfalls inherent in developing for multiple cultures and languages. Attendees will garner practical insights on the challenges, strategies, and lessons learned which are critical to the success of any internationalization project.
Sept. 21, 2006	Get An Inside Look At The New Book On Persona's by Molecular's Steve Mulder Discover the latest techniques for creating personas, including advice on conducting user interviews, new methods for applying quantitative research such as surveys and log file analysis, approaches for generating persona segmentation, and fun ideas for making your personas real. It's time to take personas to the next level.