Research & Insight

The Evolution and Opportunities of mCommerce
Gain insight on the evolution of mobile commerce and mobile banking, as well as a 4-phase approach to tackling the technology options, functional capabilities, and benefits of this rapidly growing industry..

Social Velocity
Key digital marketing trends that accelerate user adoption and advocacy online and how they can impact and empower your brand. With examples from top B2C and B2B brands, Ken provides a unique perspective that will help you adapt your marketing strategy to travel with your customers at the speed of social velocity.

The Mobile Web Advantage: Comprehending and Connecting to the Teen Market
The marketer venturing into the mobile space to pursue teen mobile mania must be careful. Success in the teen market depends on the marketer understanding the teen talk and doing their walk - much easier said than done. The time is right, the rewards are great, but the risk is real.

Get Connected to the World of Social Networks and Connect to Customers
You may think that this is just a modern day "chat room" with no implications for your business, but that couldn't be further from the truth. In today's world of the volumizing customer voice, you need to understand, engage and connect to customers on their turf - and their turf means places like social networks. This webinar will uncover the myths, facts, and marketing opportunities of the social networking world.

Beyond the Web - An ECM Strategy for Your Entire Enterprise
Kevin Nichols, Senior Consultant at Molecular presents a comprehensive, high level strategy to designing, implementing and maintaining an ECM Strategy. During this webinar, Kevin shares a step-by-step process for ECM success, delving into how information architecture, business process, and technology fit into a holistic solution.