Customer Research
The key to connecting with customers' needs, desires, motivations.
Some online customers want to be inspired, engaged, entertained. Others just want to get what they need from your web site and get out. What kind of online experience will connect with your target audience?
Molecular helps you find the answer by gathering in-depth insight into their needs and expectations. We then translate this knowledge into meaningful online experiences that resonate with customers — on both a logical and emotional level. Our team employs a range of techniques throughout the design and development process to better understand your customers’ goals; to uncover their motivation and behaviors; and to help you realize the most ROI from the online channel.
Our research techniques include:
- Internal Inventory
- Review of Web Analysis
- Customer Interviews and/or Focus Groups
- Online Customer Survey
- Card Sorting
- Persona Development
- Usability Testing
Related materials
“Testing our site with customers in our strategic global markets was long overdue and absolutely critical to the future of our site. Leveraging the Isobar Network enabled Molecular to seamlessly coordinate the regional research for ADI, simplifying the entire process as part of one engagement. We are delighted with the efficiency and effectiveness of this integrated effort!”
- Janelle Oveson
Corporate eBusiness
Manager
Analog Devices
