Visual Design & Brand Extension

Using creative vision to realize big picture goals.

Everywhere you turn, there are brands vying for your customers’ attention. So how do you make sure your brand rises above? How do you create an online experience that inspires, excites and compels? At the same time, how do you ensure that your design approach remains totally aligned with your marketing and business goals?

Molecular’s creative designers begin by conducting a series of brand workshops, discovery sessions, and mind-mapped exercises. The goal is to:

• Define the tone, manner, personality and style of your brand;
• Foster consensus among stakeholders; and
• Provide a clear direction for future work.

Through this approach, we’re able to develop a visual design that strengthens your brand and captivates your customers, and at the same time deliver content that communicates your message with creativity and clarity. Yet, as creative as we are, we never rely simply on our creative instincts. We constantly conduct usability testing, site analysis and measurement, coupled with user surveys, to make sure your online experience is in line with customer needs.

Related materials

• Molecular case study - Athletic Wear Company Flexes its Brand on the Web, Giving its Sales More Muscle
• Molecular case study - Pest Control Company Finds a Way to Deliver a Clear Brand Message Amidst a Swarm of Web Sites