Single-Screen Checkout
For years e-commerce providers have been plagued with the issue of shopping cart abandonment. It is one of the most commonly reported impediments to online commerce revenue generation and profitability, with several independent studies corroborating abandonment rates of up to 75%.
The user experience experts at Molecular have developed a solution that addresses the issue of checkout abandonment and helps clients improve their overall transaction process. Molecular's Single-Screen Checkout is a technology solution that incorporates best-practices in interaction design to enable more efficient e-commerce transactions. Single-Screen Checkout, which is a Rich Internet Application (RIA) built with Macromedia's Flex technology, streamlines the checkout process by providing a single context in which the transaction occurs. E-commerce providers have the opportunity to cross-sell directly in the cart, which increases revenue opportunities before the user leaves the site.
To speak with a Molecular representative about Single-Screen Checkout, please contact us.
