Web Design World Boston

December 10-12, 2007

Web Design World 2007—the longest-running Web design conference in the industry—returns to Boston, America’s historical gem. Join your colleagues December 10-12 for up-to-date sessions that cover: Web 2.0, AJAX, CSS, XML, Usability, Accessibility, Information Architecture, Photoshop, and more! Learn crucial development and coding techniques and hear case studies to help make your sites more usable, beautiful, and accessible. Plus, take part in the practical, user-centered workshops at the core of Web Design World.

Molecular’s Steve Mulder will be leading the session, “Second Life: Business Boom, Bust, or Both?”(View presentation on SlideShare)
It's 3D, it's buzzworthy, and it could be the next-generation Internet. But is it good for business? How are organizations using virtual worlds like Second Life for marketing, product development, ecommerce, customer service, and more? Hop aboard this entertaining tour of Second Life as we demystify what's actually happening in the metaverse. We'll uncover what's working and not working for businesses that are experimenting in the Internet's latest Wild West.

Molecular’s Steve Mulder and Joanne McLernon will be leading the session, “Designing for Discoverability.”(View presentation on SlideShare)
When it comes to creating successful sites, half the battle is making things discoverable. If users don't notice what we want them to notice, they'll never be satisfied (and neither will we). How do people scan web pages? What makes some things on a page more visible than others? How do we make sure critical content and functionality are actually seen? Come discover practical tips and tricks for taking advantage of what we know about the human eye to make your site more effective.

If you are interested in learning more about this event, please visit the Web Design World 2007 Conference web site.