Web Design World 2008 - Chicago

Chicago, Illinois

May 5-7, 2008

Let top experts in the Web field inspire and instruct you on how to tackle today’s design challenges

Molecular’s Steve Mulder will present the following sessions:

The User is Always Right: Making Personas Work for Your Site (View presentation on SlideShare)

How do we ensure that our Web sites actually give users what they need and deliver results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. Discover the latest techniques for creating personas, including advice on conducting user interviews, new methods for applying quantitative research such as surveys and log file analysis, approaches for generating persona segmentation, and fun ideas for making your personas real. It's time to take personas to the next level.

Rich Interface Design: How AJAX Changes Everything (View presentation on SlideShare)

If technologies such as AJAX and Flash are powerful flames heating up the Web, then we designers are the glassblowers. It's up to us to create intuitive, engaging interfaces on top of the new possibilities that AJAX and Flash bring. But old skills aren't enough in this age of animated transitions, asynchronous interactivity, and application-like behavior.

What does every designer need to know in order to move from static HTML sites to dynamic rich interfaces? Come find out. We'll talk about effective ways to incorporate user feedback into a dynamic interface, and how timing can be the difference between an interface that works and one that doesn't. We'll also discuss how traditional usability ideals such as discoverability and simplicity take on new meaning when we design rich interfaces. The session will include many examples of successful and failed rich interfaces. Come add your experiences into the mix so we can learn from each other.

For more information or to register, please visit the Web Design World Chicago conference web site.