Web Design World San Francisco to be held March 26 - 28

Moscone Center West, San Francisco, CA

The Web is evolving. Web Design World San Francisco gives attendees the opportunity to immerse themselves in three days of information, interaction, insight and inspiration. Here they can hear from the top talent in the industry on how to tackle today’s Web 2.0 design challenges and prepare for the future. From CSS, JavaScript and Flash to Ajax, XML and mash-ups, attendees will learn crucial design and coding techniques, as well as hear case studies to help make their sites more usable, beautiful and accessible. Plus, take part in the practical, user-centered workshops at the core of Web Design World, the longest-running Web design conference in the industry.

Molecular's Steve Mulder to lead the following session:

Let the People Speak: How Users Are Changing the Web (View presentation on SlideShare)
The Web has always been about people, but in a Web 2.0 world, this is taking on new meaning. Giving your users more control and influence over your site unveils a whole new set of opportunities — and a whole new set of challenges. How are user ratings and reviews, tagging, editorial control, user-generated content, and social networking changing the way you should be thinking about your site? How are sites dealing with negative user contributions? What does all of this mean for how you design and build your site? Come take an entertaining tour through the social wonderland of Web 2.0 and learn what it means for you.

Molecular's Steve Mulder and Glenn Barnett to lead the following session:

Making Web 2.0 Usable: An Ajax Case Study (View presentation on SlideShare)
Rich Internet technologies such as Ajax change the way the Web works, bringing exciting new possibilities to Web interfaces. But how do we give users a richer, more powerful interface without sacrificing ease of use? A common example of this challenge is product selection. Web sites that help users select products, services or content often use a variety of tools so that users find exactly the right item for their needs. Come see how we applied Ajax to this common challenge in order to create a rich interface that makes product selection easier (and more fun). We'll discuss how users expect these new interfaces to work and what usability issues occur when testing these types of Web 2.0 sites.

For more information or to register, visit Web Design World.

About the Speakers

Steve Mulder, Molecular
Steve is a Principal Consultant in the User Experience group at Molecular, an internet consulting firm in Boston. He has delivered successful user experiences for clients such as Morgan Stanley, PC Connection, Estee Lauder, 3M, and Lycos. Through his expertise in information architecture, he translates knowledge about customers into effective features, site structure, navigation, and search systems. Steve has recently published a book The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web, which takes readers through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic.

Glenn Barnett, Molecular
Glenn Barnett joined Molecular in June 2000. As a Principal Consultant and technical architect, Glenn has applied his 6+ years of technology experience in business analysis, requirements gathering, and solutions architecture for companies including American Express, Fidelity Investments, MFS Investment Management, Colliers International, Texas Instruments and Reebok. In his current role, Glenn is responsible for managing all technical aspects of new business engagements, including assessment, estimation, concept creation, proposals, and partner coordination. This role has also provided him the opportunity to focus on creating new ways for brands to interact with their customers using cutting-edge and emerging Web technologies. In addition to this, Glenn has contributed time and expertise towards Molecular’s Innovation Factory, an internal effort to explore, advocate, and apply new tools and technologies. Here Glenn has worked extensively in the development of Rich Internet Applications, specifically using AJAX.