Beyond the Web – An ECM Strategy for Your Entire Enterprise

With many complex and disparate business groups in an organization creating, updating, publishing and distributing content, Enterprise Content Management (ECM) is critical to timeliness and accuracy of information provided to the customer. An effective and properly designed ECM can deliver tremendous benefits to an organization. It can reduce information development and approval time, eliminate redundancy in efforts, lower costs, streamline business processes, and increase the consistency, accuracy and timeliness of information. With so many reasons to have an ECM – that decision is easy – but the design and implementation may not be so simple.

So how do you create an ECM strategy and implement an effective ECM system? Content management expert, Kevin Nichols, shares his practical approach around designing, implementing, and maintaining an effective ECM strategy and system with a particular focus on information architecture and business process. Beyond a definition, Kevin provides a step-by-step recipe for ECM success, describing how to create change management, as well as tips on getting stakeholder support and participation. Using real-world examples he leads listeners through the adoption and implementation phases – and even trains you on how to measure success.

About the presenter:

As a Senior User Experience Consultant at Molecular, Kevin Nichols specializes in designing front-end user interfaces and content management solutions for corporate, external and internal Web sites; integrating content and technology; and designing business processes. He has over eleven years of experience in user interface development and design, and multimedia publishing for companies such as Hewlett-Packard, Lotus, and Verizon. Kevin holds a masters degree from Harvard University.

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