The Mobile Web Advantage: Comprehending and Connecting to the Teen Market

During this one-hour educational webinar, experience design expert Evan Gerber shares with you his insight on intersection of teens and the mobile web marketing – and how to approach this demographic with a positive, resonant message. He discusses critical success factors, such as the importance of stepping into the mind of a 16-year-old, learning how they talk, and essentially how you can best communicate to them. In addition, he presents critical information on mobile usability testing, and tips on how to make your testing effective and drive valuable results. Evan also provides an understanding of what users expect from their applications, identify common usability mistakes, and recognize emerging design patterns in the mobile Internet.

Attendees will learn:

  • The effects of data charges on marketing to teens
  • How to understand and harness the power of texting
  • Teen user expectations on mobile
  • Common mobile web design issues and how to avoid them
  • The importance of considering different platforms, phones and plans
  • How to use branding to your advantage.
  • The new world rules of mobile privacy and etiquette.

About the presenter:

For over 10 years, Evan Gerber has created innovative solutions for unique business problems through technology. His broad range of expertise includes ethnology, information architecture, content management, and client-side design and development. He has contributed to a number of large-scale content management, ecommerce, and internationalization projects, in which he created innovative solutions for such clients as Gillette, John Hancock, and Inverness Medical. Evan is also a renowned thought leader, having shared his insight at nationally-recognized shows including KMWorld, IA Summit, and WebBuilder.

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